PORTFOLIO

MULTICULTURAL COMMUNICATION

Assisted in house crisis and communications team with providing a list of MC members of media and influencers (10K Followers and/or verified) who have market share in the AA community. List was used for assistance in strategy for American Greetings and Discover.

PUBLIC Relations (traditional media)

Sweep and present opportunities to change corporate reputation through earned media coverage. This time was spent with clients working against KPIs that align with their corporate guidelines and values and present them to being the best of the best. Pillars included associate relations, innovation and sustainability work.

REUSABLE BAG CAMPAIGN

Employee Benefits

EMPLOYEE EDUCATION PROGRAM

Corp. Merchandise

Digital marketing (social engagement)

Identify and analyze opportunities to engage both consumers with customer care solutions and influencers (10K Followers and/or verified) with amplification of brand truths. Propelled the brand’s development and following by identifying niche markets and targeted groups.

MASON RAMSEY YODEL BOY

NICKI MINAJ VIRAL TWEET